Thank you for your interest in having me create your new website. Appearance is everything here. People really judge you and your business by the look of your website. It's important though not to come off as smart and slick; what you want to signal is class, style and competence. Most importantly: You want to create trust. And we are most likely to trust people who have good taste.
If you decide you don't want the website I create for you, then you simply don't have to pay for it. But if you do okay my suggestion, then you pay half - and keep the rest until we're all done.
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"I absolutely love the site! You are a genius! You are an Artist!"
"You understood my vision of how a cool, modern and forward-looking mobile website should look like! I think this site matches the great flow of sites like Apple and Google Play, just to mention a few, you are definitely inspired my friend!"
"You helped in ways I did not even know what I needed."...