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Strategic Test Prep (STP), a prominent SAT preparation company, enlisted my expertise to rebrand their identity and redesign their website. Working closely with the founder, Laura, I developed a fresh creative direction that aligned with their mission and resonated with their audience.

A key element of the rebrand was the introduction of playful illustrations, creating a unique visual language that set STP apart in the market. The new website, built on Wix Studio, is both user-friendly and engaging, designed to meet the needs of students and parents alike.

This project successfully strengthened STP’s brand presence, enhancing their connection with clients and solidifying their market position.

Utopy Haircare, a brand dedicated to elevating natural hair care, needed a digital platform that embodied its commitment to quality and inclusivity. I was tasked with designing an eCommerce website that not only showcased their premium products but also resonated with their diverse customer base.

The result is a visually stunning and user-friendly website that highlights the brand’s unique value proposition. Through thoughtful design and seamless navigation, the site provides an engaging shopping experience that reflects Utopy’s dedication to natural haircare. The website’s aesthetic and functionality work together to enhance brand perception and drive sales.

Hanako Vernhes, a passionate plant-based lifestyle coach, founded Plantful Journey to inspire others to embrace plant-based eating. Although she had already started building a community on YouTube and Instagram, her brand needed a visual identity that truly reflected her vision and ambitions.

I developed a complete branding system that combined playful custom illustrations of fruits and vegetables with vibrant accent colors and an elegant palette. This approach captured the essence of Hanako's message and set the tone for her brand. Additionally, I created a range of customizable social media templates to enhance her online presence

Omvida is a wellness sanctuary in the heart of Paris’s 7th arrondissement, dedicated to rejuvenation and transformation. Bringing together a community of practitioners, Omvida guides clients on their journey to self-discovery through various integrative practices.

I designed a website that reflects the serene and transformative essence of Omvida. The site provides clear and inviting information about the wellness services offered, creating an online space that mirrors the tranquility and holistic approach of the physical location. The design aims to attract and engage visitors, making it easy for them to explore and connect with the wellness community at Omvida.


OptimNow, a cloud optimization startup founded by Jean Latière, needed a way to communicate abstract and technical concepts through an engaging and distinctive visual identity. To achieve this, I designed a set of custom animated illustrations that formed the foundation of a unique visual language for the brand.

I then applied this visual language across the full website design and development, seamlessly integrating the custom animations and illustrations into the site. This approach not only simplified complex ideas but also set OptimNow apart in a competitive market, establishing a strong and memorable brand presence online.

Xirimiri Surf School, nestled on the enchanting coast of the Basque Country, offers an immersive experience in the world of surfing under the guidance of Julien, a former high-level bodyboarding competitor. The school needed a website to effectively showcase Julien’s coaching services and streamline the booking process for lessons and courses.

I designed a website that captures the adventurous spirit of Xirimiri Surf School while providing clear information about the lessons and courses available. The site features an integrated online booking system, making it easy for prospective surfers to secure their spots. The design balances the excitement of surfing with user-friendly functionality, ensuring a seamless experience for visitors.

Socrate Institute, a training firm dedicated to leaders in the luxury industry, sought to elevate its brand image to reflect the excellence, sophistication, and responsiveness required in this demanding sector. The institute offers specialized programs focused on industry knowledge, management, and leadership.

To meet these needs, I crafted a refined and luxurious brand identity that embodies the institute’s commitment to delivering concrete, effective, and performance-driven training. This new brand image was seamlessly integrated into a website design that resonates with the high standards of the luxury industry, positioning Socrate Institute as a premier destination for leadership development.


Kregliccy, a family-owned restaurant and catering company, needed a website redesign to clearly communicate the diverse services they offer. The challenge was to create a digital presence that both honors their rich culinary heritage and simplifies navigation for potential customers.

I redesigned the website to enhance clarity and user experience, ensuring that visitors can easily find and understand the restaurant and catering services available. The new design reflects the warmth and authenticity of the Kregliccy brand while providing a streamlined and intuitive browsing experience, helping to attract and retain customers.


Thank you Jean, it was a pleasure working with you and bring OptimNow to life!
Best of luck!
Victoria

Great collaboration, we developed the brand, and then the web page, all in a very consistent way, and within budget and timeline. She brought the creativity that was needed for the branding and a very structured approach all along the project. Very recommendable.

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